The Gamification Report Blog
By Jonathan Peters, PhD
Sententia Gamification, CMO
Have you had this experience? You’re tasked with creating a learning program. You’re told by company leadership that there is a problem that needs to be fixed via training. You write down what they are wanting, the learning...
This week we started a NEW virtual session of our Level 1 Gamification Surveyor Certification. Students in this session are logging in from all over the globe and the interaction is always lively and fun.
Although the virtual format allows students to participate from anywhere, one big...
What is a Learner Persona?
Learner Personas are a fictional representation of your targeted learners. They are based on real data about learner demographics and behavior, along with educated speculation about their personal histories, motivations, and concerns.
How are...
Pretty much every profession that designs experiences for other people uses personas… except the learning and development community. Game designers, app designers, web page designers all rely on personas to determine what will appeal to their target audiences and what things they should...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
In our efforts to make learning engaging through gamification, we may trip over some unintended consequences. It turns out that there are some advantages to dry, boring lectures.
It goes back to the famous...
by Jonathan Peters, PhD
Sententia Gamification Chief Motivation Officer
I recently read an article about creating engagement at events in a manner that people put the needs of the group ahead of their own. The author mentioned a bar in College Park, MD, that had an innovative beer special:...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
We LOVE dopamine. The release of this neurochemical in our brains rewards us when we do things that are/should be good for us and/or the passage of our DNA to the next generation. We feel pleasure, for instance, when we see a...